PLAI DESIGN
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product + Experience

User Research (Quant + Qual) 
User Experience Design 
User Interface Design
Prototypes- Digital & Physical
User testing

UX writing

sTRATEGY

​Global trends
Asset & screen evaluations
Ideation and discovery
​Competitor analysis
​Co-design workshops

Roadmap & prioritisation


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about me

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​​Technology should be subservient to us humans, our emotions that consume us, the spaces we occupy today, and the places we will leave behind tomorrow. With this ideology, I strive to deliver human-centred solutions to complex technologies.

My approach is multidisciplinary and collaborative and I've been a part of many diverse collaborations with strategists, visual designers, copywriters, urban planners, engineers, technicians, and makers to envision and co-create products and services.

I moved to Melbourne from Mumbai in 2009 to study Bachelor in Industrial Designer from Swinburne University of Technology and have called it home since then. I have also completed Master in Design Innovation and Technology from RMIT (Melbourne,  Australia) and have worked as an end-to-end designer for the past 10 years with clients from the government, technology and utilities sector. 

Besides work, I create illustrations posted on @prachilai and contort into yoga asanas.

Clients I've worked with

​Communities I've worked with

© COPYRIGHT 2023. ALL RIGHTS RESERVED. 
Designed by Prachi Lai 
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