This website, PLAI design, is my virtual desk. Here, you will not find my name, Prachi Lai, engraved on a mahogany name plate next to a cherished photograph of me tramping in New Zealand, nor my collection of teas, nor my prized Keep cup. Instead, you will find summarised artefacts from my completed projects that shine some light on my perspective, processes and passions.
Technology should be subservient to us humans, our emotions that consume us, and the spaces we occupy. With this ideology, I strive to deliver human-centred solutions to complex and exclusive technologies through my expertise in conducting research, developing concepts, and designing powerful experiences.
I believe that a multidisciplinary and collaborative approach is the foundation to creating innovative solutions. I have been a part of many diverse collaborations with strategists, visual designers, copywriters, urban planners, engineers, technicians, and makers to envision, create and deliver products and services.
I have completed a Bachelor in Industrial Designer from Swinburne University of Technology (Melbourne, Australia), and later a Master in Design Innovation and Technology from RMIT (Melbourne, Australia) which have adeptly equipped me to design for emerging technologies. My expertise lie in the first half of the ‘double diamond’ which focuses on the divergent methods of research and conceptualisation. I’m particularly interested in speculating technological futures and one such ongoing project investigates the future of grocery shopping in 2030.
Besides my work, I also enjoy spending time contorting into yoga poses, reading on psychology and sketching everyday scenes.
Clients I've worked for
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